HapiFound · Brand Exploration · Round 2

Pick a direction for HapiFound.com

Six full-page concepts. Same words, same mission, six different feelings. Click any tile to see the live page; tell me which way to go.

Style A — minimalist clinical-warm Style A · CLINICAL-WARM
Quiet. Editorial. Sage and gold.
Cormorant Garamond + Inter. Generous whitespace, thin rules, restrained type rhythm. Reads like a long-tenured wellness foundation that has nothing to prove.
Cormorant GaramondInterwarm white #FAF8F4
Best for: a restrained, professional voice
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Style B — warm organic hand-crafted Style B · WARM ORGANIC
Earthy, human, lived-in.
Fraunces (opsz + soft axes) + Sora. Soft hand-drawn curves, terracotta and olive, photography-heavy. Modern Patagonia meets a community foundation.
FrauncesSoracream #F5EFE6
Best for: warmth + community gravitas
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Style C — bold uplifting modern Style C · BOLD UPLIFTING
Energetic. Optimistic. Coral and sun.
Inter heavy weights, rounded everything, drop-shadow buttons, big color blocks. Calm app meets a contemporary nonprofit. Energetic without being childish.
Intercream #FFF8E7rounded 32px
Best for: energy + modern accessibility
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Style D — editorial journalistic Style D · EDITORIAL
NYT-cooking energy. Content-forward.
Playfair Display masthead with double-rule headers, drop caps, single editorial red. Dense, considered, generous. Reads like a feature article.
Playfair DisplayInternewsprint #FBFAF7
Best for: editorial gravitas + substance
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Style E — dark sophisticated Style E · DARK · BRONZE
Hushed. Bronze. Wellness retreat.
Cormorant 300-weight on midnight blue, bronze accents, intimate spacing. Premium wellness retreat feel — not party-night, more nighttime spa.
Cormorant GaramondIntermidnight #0A1419
Best for: premium intimacy
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Style F — photography-first cinematic Style F · CINEMATIC
Magazine cover. Photo takes the fold.
Tenor Sans display, full-bleed hero photo, restrained chrome. Photography carries the weight. Frame.io meets a fashion-issue story.
Tenor SansInterfull-bleed photography
Best for: when the photos are the story
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A note

All six pages use the exact same content (shared/content.md) and the same six sections — only visual treatment differs. Mix-and-match is welcome: take B's photography rhythm, A's restraint, D's masthead. Once you pick a direction we tighten around it.

Photography is real Unsplash imagery downloaded via shared/fetch-images.sh. Edit any single ID and re-run to swap any photo.

HapiFound brand exploration · Round 2 · Six directions · May 2026